St. Croix Rods helps contribute to college bass fishing boom

Park Falls, Wis. — When we think of college athletics, many of us picture chilly autumn tailgating or buzzer-beater finales in March. But a new college sport is catching on in a big way: tournament bass fishing.

There’s been a buzz behind college fishing since it’s inception in the mid-1990s. However, recent backing from the nation’s largest professional tournament trails has transformed the sport.

The numbers speak for themselves: In 1995, a handful of college bass teams existed and competed. Today, that number has swelled to well over 600 programs, some of which have grown to varsity level, offer sizable scholarships and recruit young anglers from across the country.

Sponsors have taken note of the youth movement. Today, many college bass programs have travel budgets for their players, allowances for rods, reels and tackle; some even provide the use of modern bass boats. Nearly all of these products are donated or deeply discounted by manufacturers in the fishing market.

Here, St. Croix Rods, manufactured in northern Wisconsin, has introduce its product to a new generation and helped support the cause. It sponsors both the Bassmaster and FLW college fishing programs and offers scholastic programs with a variety of benefits, the company said in a news release recently.

According to the release, St. Croix’s involvement is one of grass-roots, “in the trenches” support. “Representatives are on-hand at collegiate events to specifically determine the needs of college anglers and build long-term relationships that are the foundation of successful sponsorships.”

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